Human Bureau for Brands
Safely claim your content is authentic. Show audiences, regulators and social platforms you have a process in place to verify your content is human.
Identity verified through manual checks and live video confirmation
Content screened : advanced AI detection to ensure originality
Compliance assured : a verifiable audit trail to protect you from regulatory exposure
The Challenge for Brands
AI content is now pervasive and hard to identify with a naked eye. Audiences now systematically doubt online content and penalise brands who let AI content pass for human. Synthetic UGC has infiltrated the authentic UGC supply chain and violates US and EU rules on AI content transparency. Brands run a reputation and legal risk of letting unlabeled AI content through.
US (FTC)
brands have already faced penalties for undeclared endorsements. AI disclosure rules have been updated: any synthetic avatar or synthetic UGC must be labeled as such from the first exposure.
Europe (EU AI Act)
all AI content passing for authentic must be labeled.
The Solution: Human Verification
Identity verified through manual checks and live video confirmation
Content screened : advanced AI detection to ensure originality
Compliance assured : a verifiable audit trail to protect you from regulatory exposure
Our Technology & Methodology
To give brands confidence, our process combines human oversight and cutting-edge detection tools:
Manual Identity Checks
- · Human reviewers validate government IDs, profile consistency, and activity history.
- · Cross-platform checks ensure the creator's persona matches their claimed identity.
AI Content Detection
- · Proprietary algorithms analyze uploaded content for AI-generation patterns.
- · Continuous monitoring detects suspicious anomalies like language model "fingerprints" or manipulated visuals.
Live Video Verification
- · Creators undergo a short real-time video session to confirm their identity.
- · Ensures the person behind the account is a real human, not an automated avatar.
Ongoing Integrity Audits
- · Periodic re-verification and random spot checks keep the verification valid over time.
- · A secure backend dashboard lets brands view verification details when needed.
This methodology gives you a clear chain of trust: every verified creator has passed multi-layered verification, giving your campaigns both safety and credibility.
Why It Matters for Brands
Avoid costly fines
Verification shields you from liability if a creator fails to disclose AI-generated content or identity.
Protect your reputation
No brand wants headlines linking them to fake influencers or undisclosed AI campaigns.
Secondary benefits
Drive better ROI
Real creators deliver genuine engagement and stronger conversion rates.
Save time & scale faster
One certificate = instant trust. No lengthy vetting required.
How We Verify (The Tech Behind the Certificate)
Our verification isn't just a document, it's built on a multi-layered verification system that combines advanced technology with human oversight:
AI Detection Models
State-of-the-art algorithms trained to distinguish human vs. AI content across text, images, and video.
Behavioral & Metadata Analysis
Posting patterns, engagement signals, and source data are cross-checked to confirm authenticity.
Human Audit Layer
Our verification team reviews edge cases and ensures contextual accuracy where AI can't.
Live Identity Check
A short real-time video confirmation ensures there's a real person behind the account.
Continuous Re-Verification
Periodic audits and random spot checks keep the system resilient and your certificate credible over time.
By combining AI precision with human judgment, we create a verification process that's both rigorous and future-proof, giving brands and audiences confidence that your certificate really means something.
Competitive Advantage
In Europe
Be a pioneer of transparency and stay ahead of DSA enforcement.
In the US
Differentiate your campaigns in a saturated market by guaranteeing real human influence.
Early Access
Early access is limited: secure your spot before verification becomes the industry standard.